To be honest, its anyone and everyone who has ever wanted a meaningful connection. You have to be 18 to join the app, and our target demographic is 18-34; but we want everyone to feel included and welcome within our community.
Who is Bumbles target market?
As the platform caters to womens needs mainly, it empowers women to change traditional ways of dating. Bumble is a platform and community that creates empowering connections in love, life, and work.
What age is Bumble aimed at?
Tinder, Bumble and Hinge are generally targeted at 18- to 35-year-olds.
What demographic uses Bumble?
According to April 2020 survey data of adults in the United States, 10 percent of respondents aged 30 to 44 years were currently using Bumble. Adults aged 18 to 29 years were most likely to use the social dating app, as 13 percent of respondents from that age group confirmed being current users.
What is Bumbles business model?
Bumble Business Model is based on a “freemium model,” which means members can sign up and use it for free. A large part of its revenue comes from in-app purchases and subscription offerings like Bumble Boost, which begins at US$12.99 a week, and Bumble Premium, which starts at US$17.99.